Tag Archives: publications

Promoting Professional Geekery #31 – Revive And Repurpose

When doing research for my books, I’ve found the internet is a kind of necropolis of dead and inactive sites.  Sure they’re out there, they’re visible, but nothing is happening, updates haven’t been made in years, no one is paying attention.  They’re frozen, mummified, and mounted on the sides of servers for us to see as we pass by.

You’re probably nodding – many people have “dead sites” that are visible, just with no signs of life.

There’s also plenty of other dead things in our geeky and professional lives; the con that faded away, the column that’s no longer updated, the career book that has no sequel.  In the age of print-on-demand, instant-blogging, and ez-post technology it’s surprising how much is just dead.

You’d think that great career blog would be easy to restart, or you could suggest to that author that maybe that sequel to that job guide come out . . .

Yes, I’m challenging you to look at dead sites, books, columns, cons, etc. that were really great for progeeks.  Ressurect them.  Be a geek necromancer*

(Or if, say it’s a con, resurrect it WITH some more professional tracks.)

If your mind isn’t already reeling back to that awesome blog that you realized hadn’t been updated in 4 years, or that con you miss, you’re not trying hard enough.  Go have some coffee and get back to me.

So, why resurrect a geeky career site or publication or event?  Think of it this way:

  • Name recognition.  If you get it back and running, you get all the old name recognition, which instantly helps promote your efforts.
  • Attention.  When a band gets back together or a game gets re-released it’s free publicity.  You could get this on a smaller scale – or with a little smart PR work, make it as big as anything.
  • Past work.  That dead site you’re resurrecting, that book whose author you’re bugging, all have plenty of material already there.  You get to build on that (which calls attention to it and saves effort).
  • Learning.  You’ll learn a lot digging into the past of a website or publication.  Some of it may be depressing, but it’s still educational.
  • Staff and allies.  Bringing an old con or book series back to life for progeeks is also going to give you allies new and old.  You might be surprised what you can do – and who will help.
  • Re-focus.  Maybe a con or publication had some good career stuff – the “revived” version can do even more.

Sure I’m all for new stuff.  But if you’re looking to give your fellow professional geeks a hand career-wise, maybe the old stuff is where you look first.  There’s plenty of advantages to be had.

Steven Savage

 

* That would also be a good name for a band.

The Importance of Professional Publications

I emphasized this in other writing, and wanted to bring it up again: if you're in a profession you love, OR want that perfect geeky job, you're going to need to read professional publications.  If you're not a pro, you still need to read them – perhaps even moreso.

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