Watch The Prices Change

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The president of THQ thinks we’re going to see console games get distributed like PC games (and goodbye $60 box).  Ea is going Freemium.  Even with the massive Zynga downturn, it seems that the days of the $60-box-game-in-a-store is fading away.

Of course none of us are surprised, we probably saw it coming.  My guess is that the “fade” will pick up after this Christmas, and we’ll even see some titles start going pure DLC, dropping the box they were planned for.  We’ll also see more Freemium, more “try before you buy,” and all the general confusion that follows a shift in pricing plans.

Now I expect the changes are inevitable.  Gaming is a changing industry, technology is a changing industry, the world economy is staggering like a drunken sailor of the non-fuku variety, and people want to make money.

However, these changes, despite building on existing trends, are still going to seem a bit alien and are going to have some odd effects.  So here’s Steve’s takeaways:

  • Gamestop is clearly aware of this to judge by their promotion of the Nexus 7.  They’ll have to stay on top of gaming and on top of deals, probably becoming a kind of micro-Best Buy focused on gaming and entertainment.  I think they can make it, but they’ll have to change.  Career-wise, GameStop may need some savvy business people – and if they integrate with other companies, tech people as well.
  • Best Buy is pretty much hosed anyway, but I think that a move like this will make it tougher on them IF they’re even around long enough to be affected.
  • Though downloadable is fine and acceptable to people, the entire Freemium thing is going to be weird and hard to implement.  Frankly I’m expecting another round of pricing experiments in 2013, many of which will be stupid or fail.  This is an opportunity for you econogeeks to advise companies.
  • At some point the weird Freemium pricing is going to annoy people and there will be some “scandalettes” bouncing around the gaming industry about weird charges, ripoffs, exploitation, etc.  We have that now, but this will be more public because the gaming world is getting more public.
  • Eventually gaming is going go go away from physical media, and have to really blaze new trails in pricing.  These trails will be weird enough that establishing norms will be hard, and will take time (I think Freemium and it’s ilk have about 3-5 more years to get culturally normal without becoming an Intermittent Story In Gaming).

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/

Gaming, Opportunity, Convergence

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So last week it was announced that the Ouya is going to have OnLive on it.  Frankly I expected to see a lot more on that, but it didn’t seem to make much of an impression.  Just another case of technology converging.

Of course the way I see this potential alliance is different.  It means a service that streams games (that don’t run on Android) is going to be playable on an open Android device.  Or in short, your $99 Ouya is going to let you play stuff that you’d normally need a far more powerful machine for.  Sure you have to pay for the service, but we’re talking quite a benefit here.

Yet, I saw a lot less speculation on it, so let me speculate more – and extend this.

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What T-Shirts Teach Us About Personal Branding

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Ever know people who have a collection of T-shirts?  People who wear them constantly?  Chances are those shirts say a lot about their personalities.  If you’re a person fond of his/her t-shirts, you know they say a lot about you (or just realized they did now that I’ve got you thinking about it).

T-shirts are actually a great way to easily understand that important, elusive, yet over-discussed topic of personal branding.

Think about t-shirts.  The purchase says something about you.  The contents say something about you.  Where you wear it, when you wear it, all say something about you.

A t-shirt is a giant signal saying “this is me!”

Which in many ways is what personal branding is about – making a statement about yourself.  T-shirts are the same thing, just informal and at times with obscure LOL-cat derived humor.

So look at people you know who are t-shirt fanatics.  Look at yourself for that matter.

What do they communicate about themselves – and do they communicate it in a good way, a bad way, or a neutral way?

When do they communicate it, and what can it teach you about timing?

What other other things are “t-shirt like” in that they’re common things that tell people about who someone is?

Ask how you – and others – may react to various t-shirts you’ve seen.  How did you judge people?

These little moments of analysis teach you a lot about how t-shirts are, really, personal branding.

Now, how can you apply that knowledge to things beyond your latest teefury purchase?  Well, just ask what you learned, and then ask what it teaches you about making the right impression and communicating the right side of you . . .

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach for professional and potentially professional geeks, fans, and otaku. He can be reached at https://www.stevensavage.com/