(Not done writing about originality yet. Regular poster Serdar noted that my ideas addressing originality suggested that highly original people can and should address using their ideas via gradual evolution, and that gradual evolution of media was an ideal. I want to address that).
I've been writing a lot about originality in media lately. This is entirely understandable because originality is a big topic in media – in an age of remakes and the shockingly innovative it's going to be something prominent in people's minds. It's also an important subject because people feel very passionate about it – as I noted there are many psychological/cultural factors to a love of originality.
My conclusions actually were that originality is actually not a prime driver in media consumption – socializabitility is. People's interests in media were often heavily influenced by what they can share with and enjoy with others. Originality, in turn, was most important when it helped with that social factor.