Culture

Expected Enjoyment

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I was discussing popular works with Serdar, and both had experienced the pressure to enjoy something everyone else was enjoying.  I felt it had gotten worse in the last two decades and was honestly getting the hell on my nerves.  There were more choices, but it seemed more pressure to like certain things, and I’ve been trying to articulate it.

I grew up with “Must See TV” and every year had some blockbuster in the theater, but that was different.  Dallas was big, but people seemed to accept it might not be your cup of tea – and I was ten, so I didn’t care.  I loved Star Wars, but it was a bolt-of-lightning thing, and no one expected everyone to like it.  There were Big Things, but I don’t recall the sheer pressure to like them.

The ever-expanding world of cable television, foreign films, anime, and the internet brought us even more options.  In the 1990’s the idea of something being Mandatory Fun (apologies to Weird Al) was alien to me – there was something for everyone and more of it all the time.  Why have something feel mandatory?

Then came Harry Potter.  I am loathe to discuss it due to the author’s horrid transphobia, but as this is a historical rant and thus I strive for accuracy.

Harry Potter was something everyone seemed into, and I felt pressure to read it, which irritated the hell out of me.  I think the fact that it was an internet sensation made it omnipresent, people didn’t get you might not be into it because all their friends were.  It was an internet-fueled Blockbuster.

(I did eventually read it, by the way, after people had backed off.)

To this day, the internet and social media have a selective amplification effect.  Something can take off, amplified by social media algorithms and good marketing, and soon you’re sick of hearing about it. Chats, posts, memes, etc. all amplify certain things repeatedly – people doing marketing for free.  At some point, you’re missing having a political argument with your crazy relatives because they’re busy telling you about this new TV show you have to watch.

The wealth of movies, shows, and books we have doesn’t free us either – and I blame social media and marketing for that as well.  People can easily find fellow fans – and assume everyone else has similar interests.  Algorithm-driven ads target you relentlessly.  More choices somehow led to more pressure, and we’ve forgotten not everyone cares about the same things.  Now we just have more not to care about.

Finally, you have the synergy of media universes: Marvel, Star Trek, and Star Wars.  These giant unified properties (and marketing efforts) amplify each other.  Show A leads to movie B, leads to webseries C, all funneling you into a giant media matrix.  Throw in social pressure and social media amplification trying to manipulate you, and you start feeling like you’re a very poor take of They Live, only you’re not as cool as Rowdy Roddy Piper.

We’re living inside a giant marketing machine of technology and social habits.

I’m not proposing a way out, I’m here to analyze and complain.  Perhaps I’ll present some brilliant solutions in the future, but right now, I understand better, saying “no” more, expanding my horizons, and just doing what I like.

Maybe I’ll have more to say.  But now I’m just glad to have it out of my head – and into yours.  So I’d love your thoughts.

Steven Savage

Tired Of Thinking About Money

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I love a challenge.  That fuels my personal budgeting, retirement planning, and part of my writing career.  Money is a pain to deal with, but when you gamify it, it becomes fun.  Finances can be like a game, and I savor the challenge of getting it right.

As of late, I became aware of how much I thought about money.  It was more than I was comfortable with.

Could I jump on a trend and write this book?  Could I monetize this idea?  Could this book be more profitable if it was a second edition?  When you have a monetizable hobby like mine – writing – it’s easy to fall into the “money mindset” all the time (and it’s easy anyway).

When I decided to take time to have “space” for creative work, experimentation not planned works, I found monetization sneaking into my calculations.  Could I do X not Y with this fun project and make money.

My reaction to this realization was “what the hell is wrong with me?”  Why was I seeing so much in term of money – and not even in the fun way of gamifying it.

The truth is our society emphasizes monetizing everything.  Hobbies are side hustles, a job is an endless treadmill of promotions, you can sell your memorabilia, etc.  Companies want you to use their service to turn your grindset mindset into their profit – use their services, their marketing, etc.  We’re drowning in the idea that everything has to be for the money.

Worse, for the money is an excuse for bad behavior.  If it’s for the money it’s treated as OK, no matter how awful a person you are – which is probably why many a Forbes “30 over 30” young entrepreneur ends up in court.  Money excuses all ills and all ill behavior.

Thanks to this realization,  I’ve been reclaiming my vision and joy of creativity without the view of monetizing everything.  There’s space in my plans to just mess around.  I feel more free, more creative, and more connected to people.  When you remove finance from every interaction, you discover real human interactions.

I recommend my fellow creatives take a step back as well.  Are you unconsciously monetizing everything?  Maybe it’s time you stop – before you stop being a creative and just become a profit optimizing machine.  Or, worse, end up on the Forbes 30 under 30 and then in the news.

(And if you’re over 30, don’t waste the time or wisdom you have monetizing everything.)

Steven Savage

AI and Chatbots: Better Someone To Hate Than A Machine

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

AI and Chatbots are in the news as people want to use them for everything – well at least until reality sets in.  Now I don’t oppose Chatbots/AI or automated help with a humanized interface.  I think there’s potential for it that will make our lives better.  They really are spicy autocomplete and there’s a role for that, even if we all remember how we hated Clippy.

The problem is that there’s too many cases people want to use so-called AI just replace humans.  I think it will go wrong in many ways because we want people to connect to, even if only to hate them.

If you’ve ever screamed “operator” into a phone after navigating some impossible number-punch menu you have a good idea of how Chatbots could be received.

When we need help or assistance, we want to talk to a person.  Maybe it’s for empathy.  Maybe it’s to have someone to scream at.  Either way we want a moral agent to talk to someone we know has an inner life, and principles, even if we disagree with them.

There’s something antisocial about chatbots just replacing humans.  It breaks society and it breaks our need for contact (or blame).

Have you ever observed some horrible computer or mechanical failure?  Have you imagined or participated in the lawsuits?  Imagine how that will go with Chatbots.

Technology gives us the ability to do things on a huge level – but also create horrible disasters.  Imagine what Chatbots can automate – financial aid, scientific research, emergency advice.  Now imagine that going wrong on a massive, tech-enabled scale.  Technology let us turn simple things into horrible crises.

If you have people along the way in the process?  They can provide checks.  They can make the ethical or practical call.  But when it’s all bots doing bot things with bots and talking to a person?  There’s that chance of ending up in the news for weeks, in government hearings for months, and lawsuits for years. 

(Hell, removing Chatbots removes some poor schmuck to take the blame, and a few people with more money and sense might find they really want that.)

Have you ever read a book or commissioned art and enjoyed working with the artist?  Chatbots and AI can make art without that connection.  Big deal.

Recently I read a person grouse about the cost of hiring an artist to do something – when they could just go to a program.  The thing is for many of us, an artistic connection over literature or art or whatever is also about connecting with a person.

When we know a person is behind something we know there’s something there.  We enjoy finding the meaning in the book, the little references, the empathic bond we form with them.  An artist listens to us, understands us, brings humanity to the work we request.  It makes things real.

I read a Terry Pratchett book because it’s Terry Pratchett.  I watch the Drawfee crew as it’s Jacob, Nathian, Julia, and Karina who I like.

Chatbot-generated content may be interesting or inspiring, but it’s just math that we drape our feelings around.  AI generated content is just a very effective Rorschach blot.  There’s no one to admire, learn from, or connect with behind it.

Humanity brings understanding, security, checks, and meaning.

So however the Chatbot/AI non-Revolution goes?  I think it will be both overdone and underwhelming.  It will include big lawsuits and sad headshakes.  But ultimately if there’s an attempt to Chatbot/AI everything, it’ll be boring and inhuman.

Well, boring and inhuman if we know there’s chatbots there.  It’s the hidden ones that worry me, but that’s for another post . . .

Steven Savage