Media

The Power Of Indespensible

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Quick; I want you to imagine the makers of smart phone or console that refused to have Netflix on it. Wait, or maybe they decide they don't want any Facebook technology on it. Or maybe, just maybe they don't want anything to do with that whole "Twitter thing."

Can you see it? Nope, neither can I. And why can't I see it? Because Netflix, Facebook, Twitter, Google, and other companies have made themselves more or less indispensable to large customer bases. They're not going anywhere, they've learned from the mistakes of their predecessors (such as Facebook learned from MySpace and Netflix learn from,well, everybody), understand that they can make up the infrastructure of people's lives.

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Speculation on ‘Content Farms’

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And what's the word in media today my fellow geeks? Two words actually, "Content Farms".

Yes, suddenly Content Farms are in the news, in the wake of AOL's acquisition of the Huffington Post (and AOLs own strategies), search engine loading, and more. I'm concerned that "Content Farm" is going to become a big new buzzword–so in short I'm concerned about how people are concerned.

Don't get me wrong, Content Farming in its worst manifestations is pretty freaking annoying. I understand the need to generate content (after all I'm a content myself), and I do believe some companies, industries, and so forth may go too far. Making low-quality or no-quality content just to get hits and drive up advertising is something I have a problem with.

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Ecosystems: One Of The Next Big Things

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So as the smoke clears from the Microsoft-Nokia deal, one word stands out – Ecosystem.  Microsoft and Nokia outright discussed of creating an Ecosystem of technology in the mobile space.

"Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform."

This doesn't surprise me in the least.  The reason for my lack of shock is that the importance and interest in building technical ecosystems of products has been building for awhile.  It's been heading this direction for years -  several companies bilding ecosystems of products and services.

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