Video Gaming

Gaming And Your Career: Making Money

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Continuing with my weekly obsession in trying to understand what the heck is going on with gaming, I continue with  . . . more of the same.  After all there’s a chance gaming is part of your career plans, and even if it isn’t, it might whether you like it or not.

Up this week, how the hell will anyone make money in video game?

The video game industry always involved gambles, and as some pretty big stinkers and unexpected hits can tell you, some gambles can get pretty odd.  Some series seem to be able to do no wrong, unexpected hits come, guaranteed ideas fail.  Some of this seems to be despite the actual quality of the games themselves.

Of course that’s the way it is, but in the disrupted world of gaming, I’m trying to get a handle on just how people and companies are going to handle the gamble – and make money.  Here’s my theories – with a caveat.

I am trying to piece things together here from a lot of data, information, trends, experience, and gut checks.  I may be totally wrong here, so call me out and explain why, because I really want to get a handle on this.

So on to what I’ve seen. Let’s start with the big names . . .

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How Borderlands 2 Illustrates Changing Content and Involvement

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As you may have guessed, some of us here are seriously digging Borderlands 2.  I’m enjoying it and am currently on the first DLC campaign AND running a second game with a DLC character.  Jose penned his own love letter to it when it first came out (where did he get the time?).  All things aside, it’s a great game, filled with references, and has a crazy cute robot named Claptrap who at one point threatens to violate a villain’s corpse.

Really, it’s great.  Also, the Commando class rules and you can’t prove me wrong.

But what’s interesting on a pro geek level, is that the game has several great lessons for those of us working in gaming and content.  Beyond the whole angry-cute-robot angle.

One of the great lessons?  Mindshare.  A lesson that shows how we need to rethink content.

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Nintendo Versus Everyone

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Some of the new announcements of the Wii U make sense (video streaming), some are a bit odd (Yes, Bayonetta 2, because hey my Mom would love it), some are cool (I am digging the pseudo-tablet) and putting it all together paints a heady picture as the folks at Kotaku found out.

I look at the Wii U strategy and it seems to be focused on:

  • Being a media device much like the X-box has become.
  • Signing a lot of diverse and odd gaming titles.
  • Making up for lost time by having better internet integration.
  • Seriously pushing it’s unusual (and costly) controller.

That’s when I realized that Nintendo has become Sony and is throwing everything at the wall and seeing what sticks.  However they’re doing it in a more . . . precise  . . . manner than Sony.

The Wii U is going to be a media box – and a media box with an interesting peripheral.  The latter may not be the only sales point but considering the Wii’s rep this may be the media box that less-hardcore gamers purchase.  My mother was practically ready to buy a Wii, the Wii U is even more promising.

The Wii U introduces an odd extra control structure with the Pad – one reminiscent of iPad integration and Android Phone integration with other devices.  Nintendo is making a tighter device integration play, and if you don’t think the future DS is going to tie into this or evolve from this, you’re not paying attention.

Nintendo is making up for lost time with assorted internet and social media integration.  This plays well with the Nintendo reputation for accessibility, and connects with the media options.  They just took making up for lost time and took it farther.

So the Wii U is a giant load of everything – but a precise one at that.  I think it gives Nintendo a good market since it’s got a date, it’s got things people want, and it’s got a decent price range ($299-$350).

And it has the usual Nintendo trademark of Being Talked about.  Because I and others are doing it – they got our attention.  Again.

Sure, this will face competition in time, but for now I think Nintendo caught the news cycle, and they caught it with a nice piece of technology.  So game developers pay attention, and see what they do here because if they’re playing catch-up you might have a chance to be caught up .  . .

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.