Book Review: Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success
by Dan Schwabel
# ISBN-10: 1427798206
# ISBN-13: 978-1427798206

PRO: A snappy, positive, clever book on personal branding that makes it exciting and interesting, explains its importance, and has a lot of good advice.  Helps anyone get going into personal branding in the internet age.

CONS: An erratic writing style.  Depth of information varies erratically.  Its pitch to Gen Y may turn off Gen Xers who would benefit.  Some questionable social conclusions.

SUMMARY: Me 2.0 is an excellent guide to personal branding in the internet age – what it is, how to do it, why to do it, and its impact.  A must-buy for serious professionals.

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Social Media, Life, and prominence

We hear constantly about Social Media these days until many of us are sick of it (I'm getting a bit tired of hearing about it myself).  In all the discussions, analysis, articles, witty twitters, and so on, one thing gets missed. I'd like to discuss it since social media is both a geeky life tool, a geeky career tool, and a geeky career destination.

And that fact is that Social Media offers nothing new.

Blasphemy, many will say, but it's the truth.  Social Media is completely unoriginal, and that's why it works.

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Do you have a Social Media Backup Plan?

If you're not sick hearing about Social Media, you're a stronger person than I am.  I'm a blatant technophile living in a home with multiple Wii's, X-boxes, DSes, and more computers than actual users.  Despite this, *I* am getting a bit tired of hearing about social media.

Of course this isn't going to stop me from talking about it, because taking social media for granted is actually a source of trouble.

Namely, when you get to used to it, you miss making a backup plan.  Since Social Media is a big part of  our lives and careers and job searches, you'll want one.

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