I often analyze media, how it works, and what it means – which any regular reader knows. This isn’t just my generally obsessive and analytical nature; media is something many of us create from the instructional (yours truly) to fiction (like my friend Serdar). Right now if you’re here you’re probably interested in media creation, and possibly even doing it – so you’re bang alongside reading yet Another Crazy Steve Theory*.
But there’s another reason to analyze media beyond making it – and that’s to understand how it affects you and others. As we’re always consuming media (even unconsciously) in this wired age, understanding how it affects us is vital to being functional. Anyone who’s ever watched someone get a crazy and dysfunctional idea from a story or a biased newscast knows the importance of understanding media.
Lately I’ve been wondering how media influences people and how they take messages from it. In addition I’ve wondered how people can “read so much” into a piece of media that doesn’t seem to mean what they say. In time, I began to see media has three different sides to it.
Here’s my theory – that media has three components.