History Will Judge, But We Do Anyway

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

My friend Serdar had a very insightful post on how we compare our  creative work to others.  He realize’s it’s a bit of a fools game:

My work can only really be measured against my other work. It can be compared to other work, and I guess you can draw lessons about what it might lack or where it might excel, but those lessons only really help to shape the directions you choose to take for your own present or future work.

We can compare works all we want.  Indeed, we should as it’s educational, but ultimately all we can do is learn by contrast.  If we’re not careful, we’ll stress ourselves out racing against other authors – and those aren’t the people who have to compete against to get better.

The person you’re ultimately racing against – or pacing yourself against – is you.  You are not other writers, and you can never directly know them or their limits or abilities.  What you can do is know yourself so you can improve and grow.

Writing is challenging and complex enough as it is without making yourself miserable with comparisons that will yield little insight.

That doesn’t mean you won’t worry about your work’s success, or its meaning, or how people take it.  That brings something else to mind – history is going to judge you, and is going to no matter what.  You can’t be 100% sure you’ll succeed, or be popular, or even be understood.  You merely do your best.

Now what if you’re really sure you want your work to be noticed?  You want to attract the eye of history?  Fine, good, but . . .

. . . it doesn’t exactly matter if your writing is good in that case.  Let’s be honest, writing “quality” has a subjective element to it.  A story may be poorly written – but also timely and what people need.  A story may be brilliant – and ignored because its ahead of or behind it’s time.

So if you want to be noticed, make history, then write well, using yourself as the yardstick . . .

. . . but develop the self-promotional and marketing skills needed to get the attention you want.

Just remember they’re not the same.  In fact, maybe you should be judging your marketing skills the same way as your writing by just getting better with you as the yardstick . . .

Steven Savage

A Bridge To The Quiet Planet Is Out!

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

It’s out – A Bridge To The Quiet Planet, my somewhat sarcastic techno-fantasy tale of people living in a post-post-apocalyptic world of magic, gods, and technology.  With the world stable, the worst thing you could do is mess it up . . .

. . . and our protagonists manage to put themselves into deep danger of doing that.

You can find the eBook at Amazon right now, and I’m planning to do other formats later.  Print will probably come in a month to month and a half (experimenting with proper formatting and the holidays keep me busy)

So hang on, and join over-organized sorceress Marigold Rel-Domau, enthusiastic field technic Scintilla Ferr-Orbil, and the Reverend Beacon Rindle on their adventures.

Steven Savage

The Social Self As A Business

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

To mark this post historically, this was posted the day Tumblr decided to cut out some adult content (it’s hard to tell exactly what they meant, it got weird)  This was quickly followed by an algorithm that clearly was terrible not doing it’s job, and leaving people to discuss leaving.  When you can’t exactly spell out a vision for what you want to do, that vision seems to be “stop some nudity”, and your system is bad, yeah people are going to leave.

This doesn’t entirely surprise me, an old hand at watching internet companies shoot themselves in the food.  I’ve seen sites and services appear and vanish, sometimes quite sadly.  This has led me to an important but unpleasant truth.

You have to run your social media presence like a business.

What do I mean by this?  Simple

  1. Social media is vital to our lives (for some of us more than others)
  2. Social media companies rise, fall, and change.
  3. To reach your social media goals, you have to consider your vision, make a plan, and have expenses – just like a business.

For me, a writer, this is more vital – but also as my writing is a hobby, it’s almost more effort.  I mean it’s hard to disentangle my audience, my fellow authors, and my sarcastic video game posts.

But it still comes down to this – business decisions affect social media, social media is connected to our lives, so we have to run that part of it like a business.

No, I don’t like it.

I don’t like knowing something may vanish the next week because of a merger.  I don’t like seeing people leave a site due to some weird policy change.  I dislike wondering who’s harvesting my data.  It’s tiring and it’s exhausting, and annoying, not to mention a bit dehumanizing.

But this is where we are now, when business decisions affect where you post recipes and if you repeat an Overwatch meme about Hanzo’s shirts.

Maybe in time we can build more humanized platforms.  Maybe we can get others to evolve.  But until them your social media life has to be run like a business, especially if you have any large groups, complex plans, side businesses, media presence, etc.

If it helps, what I do is actually review my social plans once a month – who’s planned what, do I want to host an event, etc.  I’ve had to work my social media reviews into that, along with my marketing reviews for my books.  It helps, but it’s annoying.

And again, I don’t like it either.

Steven Savage