Avatar photoSteven Savage

Virality Banality

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Over the years, the term “going viral” started to get on my nerves.  As I’m a writer, this nails-on-chalkboard-in-my-soul experience is common as “going viral” is oft a goal of writers.  We want tales of our books to “go viral” so they reach our audience – oh, and so we make money.  Despite the “positive” take on it, I kept finding it annoying.

I figured it out recently – and I’m glad to say three years of Covid-19 chaos was only a minor part of it for this hypochondriac.  However, it does involve viruses-as-metaphor – so let’s talk viruses.

A virus isn’t even a living thing; it’s a replication machine that uses living creatures to reproduce.  It has no reactions, no feelings, it’s not even a single-celled bacteria.  A virus is pointless – which is probably why they’re so scary – at least a bacterium is alive like you.

The idea of “going viral” as an author or artist gets to me as the idea is “you hijacked a bunch of people’s attention and got them to spread what you posted.”  The quality of your book or art doesn’t matter – at best, it’s an afterthought of whatever meme or clever marketing phrase you used.  Dross and brilliance, specialty work and mass appeal creations, the content doesn’t matter.

There’s a creepy implication to “going viral” that your work could be like a virus, and that’s laudable.  You can make your work perfectly calibrated to sell, create a perfect campaign, and get a bunch of attention – but there’s nothing there but a bunch of optimized math.  I’m unsettled by the idea of “virality” replacing creativity.

When you take a look at our media and social media landscape, you can see it’s gone in that direction.

What do I do with this knowledge of my opinions?  Mostly it tells me what I’m comfortable doing as an author to promote my works.  Partially it may tell me why some of my fellow creatives are unsettled by “going viral.”

But it also means I’m casting a far more jaundiced eye on marketing and social media, and I’m sure I’ll have more opinions to follow.

Steven Savage

Steve’s Update 12/11/2022

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

Hey let’s catch up with my projects! Things are still pretty nuts here but it seems to be slowing down and I am taking time off.

So right now the goal is to catch up:

  • The next Worldbook (Disaster Response) is off to the editor today!  Expect to see it end of December/early January.
  • The Agile writing guide still behind as my pre-readers got busy.  Still gonna try to get it out end of Q1/early Qw 2023.
  • Seventh Sanctum relaunch just whenever I get to it and get uninterrupted time which has been REALLY hard.
  • The new Worldbook covers (more on that to follow)

I expect to get most of this in the next few weeks to few months, then spend most of my time experimenting and messing around while doing a few projects. I need a year to shake things up try things out like other writing styles, digital art, and more!

Steven Savage

Steve’s Book Roundup

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I write a lot and have quite a few books.  So now and then I post a roundup of them for interested parties!

The Way With Worlds Series

This is what I do a lot of – writing on worldbuilding!.  You can find all of my books at www.WayWithWorlds.com! 

The core books of the series will help you get going:

  • Way With Worlds Book 1 – Discusses my philosophy of worldbuilding and world creation essentials.
  • Way With Worlds Book 2 – Looks at common subjects of worldbuilding like conflicts in your setting, skills for being a good worldbuilder, and more!

When you need to focus on specifics of worldbuilding, I have an ever-growing series of deep dive minibooks.  Each provides fifty questions with additional exercises and ideas to help you focus on one subject important to you!

The current subjects are:

Fiction

Take a typical fantasy world – and then let it evolve into the information age.  Welcome to the solar system of Avenoth, where gods use email, demons were banished to a distant planet, and science and sorcery fling people across worlds . . .

  • A Bridge To The Quiet Planet – Two future teachers of Techno-Magical safety find trying to earn their credentials hunting odd artifacts backfires when they’re hired to put some back . . . on a planet where gods go to die!
  • A School of Many Futures – The crew is back, and finding having secrets and keeping them isn’t the same thing! Unfortunately they also find “very normal” is a cover for “anything but” . . .

Creativity

I’m the kind of person that studies how creativity works, and I’ve distilled my findings and advice into some helpful books!

  • The Power Of Creative Paths – Explores my theories of the Five Types of Creativity, how you can find yours, and how to expand your creative skills to use more Types of Creativity.
  • Agile Creativity – I take the Agile Manifesto, a guide to adaptable project development, and show how it can help creatives improve their work – and stay organized without being overwhelmed.
  • The Art of The Brainstorm Book – A quick guide to using a simple notebook to improve brainstorming, reduce the stress around having new ideas, and prioritize your latest inspirations.
  • Chance’s Muse – I take everything I learned at Seventh Sanctum and my love of random tables and charts and detail how randomness can produce inspiration!

Careers

Being a “Professional Geek” is what I do – I turned my interests into a career and have been doing my best to turn that into advice.  The following books are my ways of helping out!

  • Fan To Pro – My “flagship” book on using hobbies and interests in your career – and not always in ways you’d think!
  • Skill Portability – A quick guide to how to move skills from one job to another, or even from hobbies into your job.  Try out my “DARE” system and asses your abilities!
  • Resume Plus – A guide to jazzing up a resume, sometimes to extreme measures.
  • Epic Resume Go! – Make a resume a creative act so it’s both better and more enjoyable to make!
  • Quest For Employment – Where I distill down my job search experiences and ways to take the search further.
  • Cosplay, Costuming, and Careers – An interview-driven book about ways to leverage cosplay interests to help your career!
  • Fanart, Fanartists, and Careers – My second interview-driven book about ways to leverage fanart to help your career!
  • Convention Career Connection – A system for coming up with good career panels for conventions!

Culture

  • Her Eternal Moonlight – My co-author Bonnie and I analyze the impact Sailor Moon had on women’s lives when it first came to North America.  Based on a series of interviews, there’s a lot to analyze here, and surprisingly consistent themes . . .

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