Writer, Agilist, Elder Geek
Last week I discussed just why Personal Branding is important for geeks in their careers – and in some ways more important than usual for information-driven folks like ourselves. So the question comes down next – how do you do it?
Well, I could point you at "Me 2.0", (which got updated), which you should read. But I'd also like to share my philosophy on the subject.
So here's a quick-and-dirty guide to personal branding – as a Progeek.
Let me be up front: the economy sucks, the job search sucks and is made worse by ossified HR and put-upon recruiters. So, anything that's wrong in the job search is at best, only half your fault. That being said, it's time to look deeper at one thing that can help your job search and indeed your whole career even if self-employed.
Personal Branding. Yeah, don't groan.
So you want to promote professional geekery, the idea of doing what you like as a hobby, the idea that what YOU love can be a profession. There's other people who are glad to promote people's careers too, the recruiters.
Know what? They need help. They need your help.