Culture

Brands and Choice

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Ever go to the Supermarket and see huge varieties of some simple products?  Which do you buy?

Inevitably, we tend to go with a simple choice.  One we know; a brand we like.

One of the powers of brands is that with many choices, they narrow them for us quickly.

Brands help us make a choice – even if the choice is no.  A good branding expert accepts that, because the “yes” is so powerful.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

Why Kickstarter Had To Get More Real

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Well, you probably saw it but Kickstarter is changing their rules on hardware and people have to get real:

  • Risks and challenges must be stated and how they’ll be overcome.
  • Hardware must do what it says it can do, or you can only show what it currently can do.
  • There’s a crackdown on photorealistic portrayals.
  • Changes “bulk” donor benefits (sometimes infamous as appealing to resellers)

First, let me be honest in my assessments – I think the Ouya is part of this.  I trust the Ouya product (in fact I shelled out a $100 donation and if you know me, then you know how hard it is to get me to part with money).  But there’s been rumblings here and there on how it could have been a scam and how others could scam people in similar ways.  The Ouya could be a success that later breaks Kickstarter.

However this is also just part of being more realistic – Kickstarter is pretty successful, and that means they want to be realistic and continue that success.

Success, good publicity, big scores is not the “end” of any venture like Kickstarter.  No one starts with the perfect business model, and even if they somehow did, the changes in the world would make it imperfect in time.  So even big popular hits like Kickstarter have to change.

The lessons to take away from this are:

  • Even successes have to adapt.
  • Kickstarter (and it’s imitators) will doubtlessly keep changing rules – so if you’re using it for your career or projects, remember that.
  • This is a good bit of “ammo” to use at work to show a company getting realistic and changing rules.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

Media Awareness 9/15/2012: Social Patterns

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Continuing my media awareness experiment – essentially watching how I consume media and what I see in media consumption, and what I learn from it.

Since I gave up on cable, I’ve noticed my socializing patterns have changed.  It’s stunning to me how much of our socializing is centered around media – television shows, movies, etc.  Sure this is understandable, but it seems almost dominant, and also seems odd when there’s so much else in life that such a great deal of time is devoted to media.

This also makes me think that, when people study media, we’re often overwhelmed by “there’s so much” and forget to ask “what’s it all for.”  As soon as I began noticing the prominence of media, especially big media, in our culture, the “what for” question kept popping up – and there’s no one answer.

However I think we’re unaware of how much of our lives are influenced or driven by television, movies, and publishing.  At an age where there are more media choices – and more ways to choose them – we may be in some pretty seismic shifts as peoples awareness and choices change.

That also means changes in social patterns.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.