Dear people who report on technology, media, and cutting edge stuff in general.
Please, for the love of gods, before you talk about something as if it is new and/or relevant, do your research and find out if it is.
Media
The Power of Worldbuilding
If you're a fan, geek, otaku, what have you there's a good chance you're into SOMETHING that has a well defined world. It could be the World of Warcraft, it could be the Trekverse, Middle-Earth, what have you. You could have several properties you like.
You may even work on them. Perhaps you write fiction, make MMO's, etc. You may be crafting the setting for a multi-part RPG right now, or designing the starships for a futuristic combat game with a detailed timeline.
Worldbuilding is very important to us geeks, and even more important to the fictions and worlds we build.
Ever wonder why?