The Everything Wars: Outrunning the Double-Dip?

We've been seeing a lot of the Everything wars lately.  I've started to formulate a theory that there may be more to them than just plain corporate competition.

For those of you new to the blog, the Everything Wars is what Bonnie and I call the big battle between major tech/media companies going on now.  The central players are Google, Microsoft, and Apple, but they tangentially involve Amazon, Sony, Nintendo, and others.  Basically everyone is horning in on everyone's territory right now.

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Stereotype-Fu: Find the Positive

So when confronted with people stereotyping you on the job there are many ways to turn it to your advantage.  This is a necessary strategy to learn as:
A) People will use stereotypes – often with no malice.
B) You're a geek, fanboy, fangirl, otaku, tech-head, game fanatic, etc.  As of this writing people like us do get stereotyped.

One method you may use, when you realize an interviewer, client, or co-worker is accidentally stereotyping you is to dive straight into the stereotype – and find the positive in it.

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