Avatar photoSteven Savage

How Blogging DOESN’T Help Your Career

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(The Roundup Of This Series is here).

So I’ve just spent about three months writing about how blogging helps your career.  I hope it was informative, inspiring, and at let me try out using more metaphorical writing techniques.

But there’s also the question – when does blogging NOT help your career?  There may be times, ways, things, and mistakes you can make that are actually bad for you.  Based on my experiences, I want to share this with you in the interest of fairness.

This may not mean you shouldn’t blog – but it does mean you might want to take some precautions to avoid problems.  This may not mean you won’t blog, but may mean it’s not going to help your career.  You have to assess risks and results.

So when does blogging not help or can even damage your career?

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Running a KickStarter Part 2

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(More from guest columnist Hannah Lipsky of Chaotic Shiny!  She just finished her Kickstarter from this post, and is going to tell us what we learned).

One third. That’s the magical number that represents the biggest thing I learned about running a successful KickStarter campaign. One third.

One third is the portion of my backers that found my project via KickStarter. The rest – well over a hundred people – found my project via other means.

Why is this such a big deal? Because KickStarter is sometimes considered an “if you build it, they will come” type of platform. Create a slick-looking project, make a spiffy video, carefully calibrate your rewards levels, launch the project, and then sit back and watch the pledges roll in. Post an update now and then to keep your backers in the loop.

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The Toy-Game Interface: It’s A Trend.

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OK, it’s a trend.

Yes, after weeks of me ranting about what’s going on in gaming, what it means for your career, and why I’m still confused half the time, there is a trend I distinctly want to call out.

Merchandise-game integration.  Let’s call it MGI so we have a cool acronym.

Awhile ago at NerdCaliber I called out that we were on a cusp of a trend where games were integrated heavily with merchandise. and marketing.  My example was Disney Infinity, which was pretty much “Skylanders” with Jack Sparrow and a sandbox mode.*  I felt this was one to watch because I could see a lot of properties done MGI style, and transcending some of the previous attempts out there.

(Disney is so confident, they don’t mind a delay – that may mean selling more)

Ironically, of the many properties I discussed where heavy MGI possibilities lay, I missed one, and of course some smart guys and girls ended up creating the most obvious MGI I could have seen, only I didn’t see it.

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