I've been spending the last few columns on the Production Revolution, the changes in technology that let any of us produce media. Specifically I've been bringing up the factors that limit people from taking advantage of the tools and technologies available to them and making successful media careers or side businesses. I've discussed the limiting factors of lack of time, the lack of technical skill, and the lack of marketing skill.
I'm not finished discussing the traumatic truths of the Production Revolution limits yet – I've got one more reason why the new tools and tech out there aren't going to turn everyone into a potential artist, musician, or popular author.
Money.