Technology

How Borderlands 2 Illustrates Changing Content and Involvement

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As you may have guessed, some of us here are seriously digging Borderlands 2.  I’m enjoying it and am currently on the first DLC campaign AND running a second game with a DLC character.  Jose penned his own love letter to it when it first came out (where did he get the time?).  All things aside, it’s a great game, filled with references, and has a crazy cute robot named Claptrap who at one point threatens to violate a villain’s corpse.

Really, it’s great.  Also, the Commando class rules and you can’t prove me wrong.

But what’s interesting on a pro geek level, is that the game has several great lessons for those of us working in gaming and content.  Beyond the whole angry-cute-robot angle.

One of the great lessons?  Mindshare.  A lesson that shows how we need to rethink content.

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How 3D Printing Could Change More Than We Think

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So if you follow our Twitter feed, you saw the awesome news that Teenage Engineering, a synthesizer company, encourages people to print 3D replacement parts for their synthesizers.

Now that’s awesome on the whole cool-technology-culture, thing.  It’s also pretty awesome from a customer service perspective.  But I want you to think about this a bit further.

  1. This idea is great for making things easier on companies and customers.
  2. There are sites like Shapeways that will 3D print for you.
  3. There are also industrial collectives that have various tools people pool money to use.
  4. This is a lot like Print On Demand.
  5. Print On Demand is spreading, such as Kodak’s deals with CVS. (If Kodak can stop laying people off so they don’t have enough people to do it).

Now you probably see where I’m going here.  If POD is spreading, 3D printing can spread as well – it certainly seems to be.  I can easily see companies like CVS, Lowes, Home Depot, etc. keeping 3D printers around to make custom components.  Hell, some companies may let you print entire products in time.

Think what this means culture – and of course career wise.

  • People will need to be able to operate these things.  This changes supposed retail jobs and may give people options to move up at careers – and think of how companies may need POD or 3D printer managers and experts.
  • Companies could use this as further outsourcing.  They could literally exist as entities providing directions and support to print.
  • This changes consumer behavior.
  • This chances storage and mailing behavior.
  • This will bring up a lot of fascinating legal challenges (go for it geek lawyers).

So what do you think?

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.

 

Why Kickstarter Had To Get More Real

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Well, you probably saw it but Kickstarter is changing their rules on hardware and people have to get real:

  • Risks and challenges must be stated and how they’ll be overcome.
  • Hardware must do what it says it can do, or you can only show what it currently can do.
  • There’s a crackdown on photorealistic portrayals.
  • Changes “bulk” donor benefits (sometimes infamous as appealing to resellers)

First, let me be honest in my assessments – I think the Ouya is part of this.  I trust the Ouya product (in fact I shelled out a $100 donation and if you know me, then you know how hard it is to get me to part with money).  But there’s been rumblings here and there on how it could have been a scam and how others could scam people in similar ways.  The Ouya could be a success that later breaks Kickstarter.

However this is also just part of being more realistic – Kickstarter is pretty successful, and that means they want to be realistic and continue that success.

Success, good publicity, big scores is not the “end” of any venture like Kickstarter.  No one starts with the perfect business model, and even if they somehow did, the changes in the world would make it imperfect in time.  So even big popular hits like Kickstarter have to change.

The lessons to take away from this are:

  • Even successes have to adapt.
  • Kickstarter (and it’s imitators) will doubtlessly keep changing rules – so if you’re using it for your career or projects, remember that.
  • This is a good bit of “ammo” to use at work to show a company getting realistic and changing rules.

– Steven Savage

Steven Savage is a Geek 2.0 writer, speaker, blogger, and job coach.  He blogs on careers at http://www.fantopro.com/, nerd and geek culture at http://www.nerdcaliber.com/, and does a site of creative tools at http://www.seventhsanctum.com/. He can be reached at https://www.stevensavage.com/.