Alternate Steves: Conference Call

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

More on Alternate Histories through the eyes of Alternate Me’s. This comes from some past speculations on the internet, useful technologies, and vital functionality. In this case I wonder how conference calls/party lines could have been more widespread, giving us casual group chat long before Zoom, Teams, and so on.

Let’s meet an Alternate Steve who remembers the Conference Call Boom of the 80s and 90s . . . even if he missed the start.

I’m going to confess – I missed out on the Party Line/Conference Line craze when I was younger. Yes, I know, this is me, I’m the guy that has set up conferences. But Back In The Day it just didn’t register for me until I graduated college.

So anyway, let’s talk me in the 1990s. I’ve graduated from college and pending getting into graduate school, ended up working as an admin in an anthropology department. Pretty good gig and I figured I’d eventually go back to school to get into that PHD program. As you know I didn’t (even if I did get two more degrees).

One of the things people were talking about is Conference Calls, though everyone kept calling them Party Lines, an older name for shared phone lines. I think it honestly stuck because the term also got used by sex lines and so on. Boy did I work to call it “Conference Call,” and boy did people embarrass themselves throughout the early 90s.

Anyway at the time, I vaguely knew about Conference Calls and we all know the drill – people call one number or someone calls them and you all chat at once. It’s very standard now, but it exploded in the 80s and 90s – in ways that made perfect sense when you look back.

And in 1990 boy did I have to look back. I’m there in the office, suddenly having to catch up on all of this stuff that passed me by as I was A) in the dorms, and B) a computer guy.. I still remember sitting out a weekend with some of my co-workers to understand what was going on. And how I missed it.

You have to remember the 80s saw a lot of changes in communication. The Bell system got broken up. Compuserve and AOL were becoming noticeable. People met on internet forums in academic areas. And what happens when you’re a suddenly-regional phone company after a big breakup and you have a vision or just want money?

People are using computers to talk. But you are used to phones. So by pushing conference lines you sell phones, sell services, and get a leap on these growing services. Also some bigwigs use conference calls and you see them in movies. It was kind of a slam dunk, moreso in the business-obsessed 80s.

A lot of people claim to be the brains behind the Conference Call revolution, but I think it was more a thing of the time – everything came together. Certainly it did for us there in the office as we had PHDs and scientists who were MORE and more interested in figuring how to chat with each other without having to travel. I mean trust me, they wanted to travel (I had to do some of the billing), but you can’t rush back to the lab or something then.

Anyway all that happened while I was busy getting my degree and I only paid attention when I had to. I mean it moved slower than people make it sound because there was a lot of technical stuff, but to me it seemed fast. It had changed over four years.

So I kept learning.

Of course the Conference Call thing began creeping into many aspects of life and nerds like me were there on top of it. Sure they got pitched to business, then families, but I remember when TTRPG (Table Top RPG) was jokingly called Telephone Time RPG. Then there were writer’s roundtables, etc. Or the time I attended the Atlanta Fantasy Fair and someone did a panel by conference line, and that’s when things were definitely in full swing.

Am I saying that Conference Calls exploded even more because of enormous nerdery? Honestly, I kind of am.

I ended up staying on top of it way more than most because I worked in admin and I was a nerd. Despite missing all of it at the start, it became a pretty integral part of my life. When I moved to Berkley in the mid-90s, it was even more prominent there. People forget how cable companies and other infrastructure companies got in on the deal and how vital it was to academia.

Which, come to think of it, was also a huge bunch of nerds. Seriously, by the late 90’s I knew professors who “had to suddenly” give a class by Conference Call.

I think in a weird way the Conference Call revolution both drove and delayed the adoption of the Internet. You could do a whole lot with a line, and the fancy specialized phones that companies sold (at a big markup) that maybe you didn’t need the internet. At the same time the growing infrastructure changes led to interests in other changes. I wonder if videoconferencing like Ringer would have come about as quickly – or were they accelerated?

It’s funny now how we still use these lines. But they afford security, they’re easy to use, and they’re familiar. I get it, even if I didn’t at first.

The 80s and 90s was a time of weird technical and cultural ferment, and I could see Conference Calls getting a big boost. Certainly I knew the various zine groups and geeks I went to, cons I went to, were filled with people who’d have taken advantage of it. Considering how phone companies broke up and consolidated, I see it as a potential business opportunity.

Steven Savage

But What If It Wasn’t Worth It?

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

As I’ve mentioned a few times here, a friend once said she didn’t think any tech “innovation” in the last 15 years was worth it overall. Admittedly considering some of the innovations are supermassive web frameworks and electric vehicles that inadvertently catch fire, I sorta get that. But this brings up a larger question.

What is it we’re used to today that actually isn’t worth it?

This makes me think of my interest in Chinese history and philosophy. Watching Taoists and Confucians discuss good government, it was in context of feudalism, so it was “what if we feudalismed right?” Like maybe feudalism was part of the problem, even if some Taoists had a kind of “Anarcho-feudalism” in mind.

So how much of what we have today we think of is perfectly fine and normal is a bad idea we’ll need to get over? And I’m not talking the usual critiques of things like AI (which is easy), but other technologies and policies and the like.

Focusing America on the automobile is one that I think is a big mistake, even if I like having one. It’s led to racist zoning, sprawling suburbs, loss of public transportation, pollution, and the like. I’m not saying automobiles are bad, but man did we overdo it for various reasons.

Try to imagine if that hadn’t happened.

I’ve also wondered about the impact of parts of pop culture. Things I loved in my youth have become sprawling, money-sucking mega-franchises. Was it large company consolidation that we needed to avoid? Something else? Why is it now when I hear of anything Star Wars, Star Trek, or Marvel I just assume I won’t like it?

What was missed because we made another Star Trek?

In another case I definitely felt that too much of our world got driven by graphics. Systems get bigger, cards get larger, all so we can watch web pages that look like movies and play games that don’t look like games. A few years ago I found Team Fortress 2 (a fave of mine for ages) still runs off of CPUs and looks fine in its stylized way.

How many resources got poured into pretty? Maybe we just didn’t need as much photorealism?

I’ve also questioned office software. I mean I self-publish out of LibreOffice, which is basically Microsoft Word ten years ago. I’ve worked with tools that store enormous amounts of data no one cares about. Look I’m fine with graphics software getting more powerful (albeit again, needing the hardware) but otherwise? Not sure.

I’d like something that does its job with options, not has something that does so much more than anyone needs. Or maybe some software can be more modular.

Try asking what we’re used to now that kind of has flaws is something we didn’t need or needed less of?

Steven Savage

Alternate Steves: The Lost Empire

(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I continue my series imagining different cultural, technical, and economic trends using myself as a lens. We’ve met a Steve who was in on the work-from-home craze of the early 90s, a Steve that watched Ohio’s high-speed rail boom of a similar era. Now let’s meet a very divergent Steve, in a world where big media empires crumbled – for the most part.

TRANSCRIPT FROM SAN JOSE STATE UNIVERSITY RADIO: Professor Steven Savage on “TeachMeet”

Hello everyone out there! It’s your favorite lecturer on media history and the law, and by favorite I of course mean the only one. And that’s even my entire job!

So let’s get to my big announcement, one that’ll appeal to all twelve of you that took my “Media Turning Points” two-hundred level course. Can all you dozen please tell your friends?

My friend Serdar Yegulalp – yes, the guy you see in Rolling Stone – is coming to campus to speak on his new book “The Empire Of Media.” It’s his latest novel, a noir-deco tale of an alternate history where five giant corporations control world media. There’s murder, mayhem, skulduggery, and rich people doing awful things to each other. Now as much as we enjoy a good alternate history that involves annoying people killing each other, there’s even more!

You may ask why you haven’t heard of this novel yet. Well, that’s because it got released on the East Coast by Penguin. It hasn’t made it’s way here yet because, well, we all know how that works. But it also lets me speak with him on my next book – because we wrote ours together. Plus I get to ride his coattails.

Yes, some of you heard because I can’t shut up, but my next non-fiction book (with less murder) is coming out via Omnipress. It’s “The Lost Empire of Culture” and it’s going to explore how we got here in the world of media, communications, and ownership. Not interesting you say? More rich people being horrible? Well stay tuned.

Serdar and I wrote our books together because one thing that people forget – besides you specific twelve students, thanks again – is that we nearly had a world where only a few oversized corporations owned most of the media. Yes, you may have heard it, but he asks what happens if that was real, and I explore how we dodged not so much a bullet but an atomic bomb.

Imagine Disney as a dominant economic and cultural force, instead of a cautionary tale and favorite political target of politicians before you were born. Not many people remember the Berne Convention walkout of 1993. Or perhaps you’d like to get back to skullduggery as I dissect how several media companies, while pretending to cooperate, ended up backstabbing each other.

As you’ve heard me say, we dodged a world where ownership of works was basically eternal and creativity at best optional.

Imagine a world without your regional publisher. Imagine a world where Kinko’s isn’t sued over a price-fixing scandal for books! Imagine Diamond being worse than they were! Yes, I’ll even go into the famous Paper Scandal of 2015 for anyone who cares about it – which honestly isn’t me, I just like to be complete.

Serdar will cover what could have happened in a world of megacorporations putting out cartoons. I’ll cover why Publishers and Copyhouses got so big and why lawyers got into fistfights in Sweden. Hopefully it also means our books sell on both coasts.

See you there! Look for details soon! And for everyone attending my “Zines in action class” tomorrow, please bring your homework!

This was a fun one. I didn’t want to spell out the world too much, but more explore it from someone’s point of view. What’s media like when big media powerhouses wore down and in some ways destroyed themselves? What’s it like when publishers and distributors gain much more power but are also regional?

Steven Savage