Promoting Professional Geekery #31 – Revive And Repurpose

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When doing research for my books, I’ve found the internet is a kind of necropolis of dead and inactive sites.  Sure they’re out there, they’re visible, but nothing is happening, updates haven’t been made in years, no one is paying attention.  They’re frozen, mummified, and mounted on the sides of servers for us to see as we pass by.

You’re probably nodding – many people have “dead sites” that are visible, just with no signs of life.

There’s also plenty of other dead things in our geeky and professional lives; the con that faded away, the column that’s no longer updated, the career book that has no sequel.  In the age of print-on-demand, instant-blogging, and ez-post technology it’s surprising how much is just dead.

You’d think that great career blog would be easy to restart, or you could suggest to that author that maybe that sequel to that job guide come out . . .

Yes, I’m challenging you to look at dead sites, books, columns, cons, etc. that were really great for progeeks.  Ressurect them.  Be a geek necromancer*

(Or if, say it’s a con, resurrect it WITH some more professional tracks.)

If your mind isn’t already reeling back to that awesome blog that you realized hadn’t been updated in 4 years, or that con you miss, you’re not trying hard enough.  Go have some coffee and get back to me.

So, why resurrect a geeky career site or publication or event?  Think of it this way:

  • Name recognition.  If you get it back and running, you get all the old name recognition, which instantly helps promote your efforts.
  • Attention.  When a band gets back together or a game gets re-released it’s free publicity.  You could get this on a smaller scale – or with a little smart PR work, make it as big as anything.
  • Past work.  That dead site you’re resurrecting, that book whose author you’re bugging, all have plenty of material already there.  You get to build on that (which calls attention to it and saves effort).
  • Learning.  You’ll learn a lot digging into the past of a website or publication.  Some of it may be depressing, but it’s still educational.
  • Staff and allies.  Bringing an old con or book series back to life for progeeks is also going to give you allies new and old.  You might be surprised what you can do – and who will help.
  • Re-focus.  Maybe a con or publication had some good career stuff – the “revived” version can do even more.

Sure I’m all for new stuff.  But if you’re looking to give your fellow professional geeks a hand career-wise, maybe the old stuff is where you look first.  There’s plenty of advantages to be had.

– Steven Savage

 

* That would also be a good name for a band.

Pottermore: Harry Potter Ebooks Out!

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The long-promised eBooks (and more) are available at the site!

So of course, you can bet we’re going to watch this one – because there’s not much out there like “Pottermore”, so it’s kind of a giant lab experiment.

Thoughts:

  • I think there will be attempts to do more “Pottermores” no matter what the success of the site – the model is interesting enough and amorphous enough for people to give it a go.  If it works is a bit of a question.
  • Meanwhile GigaOm chimes in with a great article on what publishers can learn from Pottermore, and points out DRM *is not your friend*.
  • Building on that issue, one of the flamingly, neon-bright obvious things from Pottermore is that people respond to a good property, a place to gather, and response.  The entire “walled garden” model of publishing is missing the fact you have an economy/culture building on connectivity.
  • The Pottermore site may seem complex, but consider how fast sites can be put together these days – so it may be easy to create “lesser Pottermores.”
  • I could see people building web/media careers on creating “Pottermore” like sites.  Of course, if someone founded a business to easily make these central sites for indie media properties . . .
  • Pottermore represents a multimedia exploration that is only just starting.  What if a site with books tied into an MMO?  Films?  DLC?

– Steven Savage

 

The Hunger Games Takes in $155 million this weekend.

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The story is here.

First, from everything I’m hearing, this shouldn’t be surprising as the books are popular.  In fact, as we’ve seen movies can get panned and still do well if tied to a popular property.  I just saw “Transformers” this weekend (don’t worry, with Rifftrax) and it was dismal – but still made money.

However, the reviews of Hunger Games paints it as an actually good film with an exceptional lead actress, and a film that overcame narrative challenges.  It’s sounding like an adaption done right – and an adaption to learn from.

My Takeaways:

  • It’s pretty clear we’ll get a sequel.  The timeliness of some of the issues may also help.
  • I think this gives a boost to the YA/Teen adaption genre again since it sounds like an authentically good movie, thus winning over skeptics.  Of course this also means another round of development hell for the various licensed properties out there (I, myself, think Incarceron has a shot at being impressive).
  • This is also a boost for adaptions/remakes in Hollywood, which is A) out of ideas, and B) glad to adapt stuff that definitely will sell.  So, an odd side effect I see of this is less true originality.
  • The rather brutal nature of the subject matter may actually be refreshing in Hollywood and it’s weirdly sanitized violence.
  • Though it sounds like “Hunger Games” has a chance to rank up there with the Potter films in the “Holy crap, it’s a good adaption” category, I still am not sure any of the lessons of good filmmaking with percolate into film culture.  I’m a cynic.

– Steven Savage