propaganda

The Future Isn’t What You Expected

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

So as of this writing the Iran War ended. Or restarted. Or is under negotiation. I have no idea what’s going on and anything I do say may be irrelevant. Anyway it’s August 11, 2026 so you can remember how wrong or right I am.

You know I’d like to discuss what an absolute humiliating mess this was for America. But plenty of people far more qualified than me are discussing it. Actually people less qualified are discussing it too. Welcome to the modern age, and because it is the modern age, let me discuss two things that surprised me which is what I DO want to talk about it.

“War never changes,” is the quote from the Fallout games. Well, guess what, it damn well changed, and that’s a good reminder that we’re usually living in the future and don’t know it.

First, let’s talk drones.

We’re well aware of how effective drone have been for the Ukraine in their battle against Russian aggression. We know Iran has deployed both missiles and drones to definite effect, and everyone I read seems concerned about the drone part. A $10,000 drone can cost you an expensive missile and do plenty of damage if said missile misses.

Now Ukraine’s work with drones, it’s innovations, has been a diplomatic and economic boon thanks to relations with Middle Eastern states. Ukraine innovated on drones because it had to, and now that’s given it power and prestige, further giving it allies against Russia (or what’s left of it).

How much change did we miss, or not take into account, or figure was a localized issue? How much drone tech is out there we haven’t payed attention to as a society? Maybe it’s just me, but I feel that a whole lot of war changed, and a lot of people haven’t adjusted their mindsets? In turn this means Iran surprised people and Ukraine has leveraged their experience to become an even more major player.

It’s multiple world-powers getting ju-jitsued. It reminds me of a recent joke about people who played games like World of Tanks missing that their games were irrelevant.

Next, let’s talk memes.

I did not expect Iran’s social media game to be this good. From memes challenging the president to mockery using Lego aesthetic, they had a good game. I didn’t expect a repressive theocratic republic to be this good at social media, not going to lie. In a Mastodon discussion, someone noted they found the dry Iranian sense of humor was known, but not to Westerners.

As I understand it the team is probably a subcontracted group that’s not even in the country. But who knows what the story is. Anyway, whoever they are they’re playing to win.

Honestly, where was America’s meme game? What little I saw was Trump ranting, some strange propagandist stuff, and that was about it. Where was the humor? The fun? The meme potential? The Iranian social media folks seemed to be having fun, which is not something I associate with the Iranian government who are, let’s be honest, a bunch of religious a-holes.

And I saw it get mentioned all over, amplified. I have to ask how much are memes part of modern warfare. I wish I knew because I expect it’s a lot more than I would have guessed.

So here we are in iran. It’s a fluid situation as I write. I don’t know what’s happening. But what I do know is I saw two changes in warfare, and we need to pay attention. I’d like a future without warfare, but until we get there, we need to understand how they work.

And apparently it’s drones and vicious mockery. Well, that’s what I missed and some others missed – what else are we missing?

Steven Savage

Waiting to Be Stolen

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

I’d like to discuss politics. I am going to take painful efforts to be nonpartisan, but let me say the issue I am going to discuss can happen to anyone, but is much more common in certain areas. I make no promises of sounding entirely neutral, but it is important I do so.

We all wonder “how can anyone believe this bullshit?” or “why do people follow someone obvious lying to them?” We’ve perhaps wondered it about ourselves at times. But how can it be in modern times, with all our knowledge of history and education, with the internet and all else, do we believe obvious lies?

Well there are many reasons, and this isn’t a discourse on propaganda. There are other experts for that. But one factor I think that’s missed is we’re more primed to be taken advantage of than we realize.

There’s an old Taoist saying I’ve heard in a few forms, but basically “You can lock your treasures in a chest until a thief strong enough to lift the chest comes by.” What you use for control can be taken from you.

Now think about the first time you saw people believe obvious lies. You wondered how they can believe such falsehoods. Consider that they may have been primed to believe by other people, who then got their marks snatched from them. Someone locked them in a chest of ideas and the right podcaster or politician just happened to pick it up

A lot of us are gathered together waiting to be stolen.

We’re primed to believe marketing. We’re awash in advertising, demographic targeting, and old fashioned techniques perfected by modern technology. People don’t just push your buttons, they’ve installed new ones. The right product or company can snatch you away if you’re not careful, and steal a swath of customers who think it was their idea.

We’re primed to believe politicians – at least our politicians, you know, the proper ones. We’ve got plenty of news organizations that are propaganda, intentionally or because it’s marketable, or both. Someone else who learns the right game can steal an electorate right out from under someone.

To add to all of this, we’re also in a time where everyone can be a propagandist and are encouraged to be. Reach out for your church! Get more hits to your blog! Get that meme circulating for likes! You, yes you might even get famous on social media and start a career as a grifting a-hole!

All of this is enabled by technologies we’ve never fully assessed – and I don’t just mean the internet. Have we really asked about what commercial television means for us? How we have to prepare for increasing information choices in the internet age? Just how disorienting is streaming?

We’re not just locked in treasure chests, we’re taught how to steal others using tools we had dropped in our laps. It also is so normal. We’ve become used to being marketed to, propagandaized, lied to, etc. that we accept it, miss it, and participate in it.

So no, it’s not surprising that someone you know or even you got deceived into following some awful person or cause. We’ve been primed by a lot of our culture and economy to be locked up, stolen away, and even help others steal the minds of others.

There, I managed to stay non-partisan enough. I hope enough not just to make you think, but maybe doubt yourself a little bit.

Steven Savage

AI: Same As We Never Admitted It Was

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(This column is posted at www.StevenSavage.com, Steve’s Tumblr, and Pillowfort.  Find out more at my newsletter, and all my social media at my linktr.ee)

(I’d like to discuss Large Language Models and their relatives – the content generation systems often called AI.  I will refer to them as “AI” in quotes because they may be artificial, but they aren’t intelligent.)

Fears of “AI” damaging human society are rampant as of this writing in May of 2023.  Sure, AI-generated Pizza commercials seem creepily humorous, but code-generated news sites are raking in ad sales and there are semi-laughable but disturbing political ads.  “AI” seems to be a fad, a threat, and a joke at the same time.

But behind it all, even the laughs, is the fear that this stuff is going to clog our cultures with bullshit.  Let me note that bullshit has haunted human society for ages.

Disinformation has been with us since the first criminal lied about their whereabouts.  It has existed in propaganda and prose, skeevy gurus and political theater.  Humans have been generating falsehoods for thousands of years without computer help – we can just do it faster.

Hell, the reason “AI” is such a threat is that humans have a long history of deception and the skills to use it.  We got really good doing this, and now we’ve got a new tool.

So why is it so hard for people to admit that the threat of “AI” exists because of, well, history?

Perhaps some people are idealists.  To admit AI is a threat is to admit that there are cracks and flaws in society where propaganda and lies can slither in and split us apart.  Once you admit that you have to acknowledge this has always been happening, and many institutions and individuals today have been happily propagandizing for decades.

Or perhaps people really wanted to believe that the internet was the Great Solution to ignorance, as opposed to a giant collection of stuff that got half-bought out by corporations.  The internet was never going to “save” us, whatever that means.  It was just a tool, and we could have used it better.  “AI” isn’t going to ruin it – it’ll just be another profit-generating tool for our money-obsessed megacorporate system, and that will ruin things.

Maybe a lot of media figures and pundits don’t want to admit how much of their jobs are propaganda-like, which is why they’re easily replaced with “AI.”  It’s a little hard to admit how much of what you do is just lying and dissembling period.  It’s worse when a bunch of code may take away your job of spreading advertising and propaganda.

Until we admit that the vulnerabilities society has to “AI” are there because of issues that have been with us for a while, we’re not going to deal with them.  Sure we’ll see some sensationalistic articles and overblown ranting, but we won’t deal with the real issues.

Come to think of it, someone could probably program “AI” to critique “AI” and clean up as a sensationalist pundit.  Now that’s a doomsday scenario.

Steven Savage